SEO, short for search engine optimization, is all about increase the organic traffic that you get from search engines, such as Google. It is designed to help your website rank higher on SERPs (or search engine results pages).
With a good SEO campaign, your website should be one of the first results that a web user sees when they type in a search query that is relevant to your website or business. SEO services aren’t a single discipline, but rather a range of techniques, both on-site and off-site, that can help ensure your website climbs the rankings and gets more clicks.
SEO is proven to be one of the most effect marketing strategies. Here’s why: