3 Quick SEO Tips for Chiropractors
What is SEO? SEO is the acronym for Search Engine Optimization. It is a process that involves optimizing a website to acquire higher rankings in search engines such as Google, Yahoo, and Bing.
The most significant challenge for any Chiropractor is getting new patients. Even though you may get one or two referrals from your fellow medical practitioners, many people prefer to refer themselves. In this modern time and era, all a patient has to do is to search on Google and choose the #1, #2 or #3 chiropractor on the list. To boost the number of new patients, you should strategize on being among the top chiropractors on the Google rankings.
For a chiropractor, SEO is an influential marketing approach, aimed at attracting new patients, especially from your area. Once your website is highly ranked, your practice has the potential to increase sales.
To help you, we will lead you through the easiest steps to improve your ranking.
1. Target the Right Keywords
First, it is essential to understand what keywords are. They are phrases or independent words that people type into a search engine to find you. SEO is all about keywords, and searching for the perfect keywords is a very easy task. For a chiropractor, the words most patients will enter will be “Chiropractor + City”. A combination of chiropractic, chiropractors, chiropractic clinic and your city name, zip code and county will also be popular.
With help from this Keyword Research tool, you will know which keywords receive the most traffic. Whichever keyword has the most keywords, optimize your website by placing the keyword in the title, headings, and alt-tag of your images!
Low Keyword Suggestions
- Chiropractor + City + Walk-Ins
- Chiropractor + City + Accepts Insurance Company
2. Create More Content
To increase traffic to your website you should consider having more appealing content. Ensure your content is well arranged, fresh and also contains vital information that adequately satisfies new visitors. This will ensure that new visitors gain confidence in your work and clinic in general.
The average word count for all #1 rankings across the board is 2,000 words – but, anywhere from 750 – 1,000 words will do. You can use this Word Counting tool to see how many more words you need.
3. Get More Google Reviews
Getting more Google reviews is a vital strategy that will help increase the number of visitors to your website. You can ask for positive reviews from your happy patients; this will attract new patients since they will trust you more.
So, how do you get more Google business reviews? I would suggest grabbing your Google review link. A Google Review link is a link that can be sent to your clients to leave feedback after a chiropractic visit. Check out this Google Review link here.
If you don’t have this link setup, you can head over to FastFeedback.us and get your Google link for free!
Estimating Traffic with SEO
My number one rule is to never promise my clients a certain amount of money when it comes to SEO. I can only promise traffic; how my clients convert that traffic is dependent on how they operate their business. Here are just a few factors that make predicting an SEO return unforeseeable;
- Is your website optimized?
- Is your website aesthetically pleasing?
- How do your prices compare to other Chiropractors in your area?
- Do you allow walk-ins or is it appointment only?
- Which insurance companies do you accept?
- What is your average customer lifetime value?
So, again, I can only promise more traffic. Here are the facts that help me determine exactly how much traffic my client can get;
- The #1 organic listing for a search phrase receives about 32% of clicks
- The #2 organic listing receives about 17% of clicks
- The #3 organic listing receives about 11% of clicks
In my first video, I used the keyword “Chiropractor Bakersfield”. The major keyword gets 390 searches a month. BUT, what happens when you add up all related keywords? It totals up to 910 searches!
- #1 Position – 291 Website Visits
- #2 Position – 154 Website Visits
- #3 Position – 100 Website Visits
The question is, how much of this traffic can you convert? Of course, Lucror SEO is always here to help with that. If you are curious to see how much we would charge for your practice in your area, click the button below for a free quote.
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