Chiropractic SEO – What is it, and Why you should care about it
As a chiropractor, you are concerned with the health of your patients. More specifically, any potential neuromuscular disorders. Your goal is to reduce the patient’s pain and help them improve their functionality, by putting an emphasis on treating them with manual adjustment, or manipulation of their spine. Your patients may not always have extremely serious problems. However, every little bit you do to help them does make a difference. It’s the same thing when we’re discussing SEO for chiropractors.
SEO For Chiropractors by Lucror SEO
You might be thinking that I’m trying to tell you what to do in your own job, but I am not. If you’ve never heard of SEO, you should look into it. It’s important, and what I said earlier will help me explain why. SEO, or Search Engine Optimization, is a name given to all the things you can do with your business’s website, in order to increase your rankings in the search engine result pages.
An SEO audit is much like a chiropractor’s examination, but with the website instead of a patient – you take a look at the website, you figure out what can be improved, and you get to work, making sure that at the end, the website’s SEO is as good as can be.
What are the things that you need to pay attention to?
- Titles, headings and subheadings
- The content itself – quality, language, amount of information it offers
- The keywords you’re optimizing for
- Additional content on the webpage – images, alt attributes, meta description – they all matter
- Reviews, especially Google Reviews, are increasingly important as of late, and a must-have
Why does it matter? Well, if you want your business to be as high as possible in the search engine result pages, and therefore seen when someone in your area is looking for a chiropractor, SEO is what you should pay attention to. SEO for chiropractors, chiropractic SEO, however you want to call it, it’s something you must invest into if you want to be found. Let’s take a look at a few tips that can help you get things started.
Chiropractic SEO depends greatly on the keyword research
Keyword research is where SEO begins. You will need to find keywords that are relevant for your business, and area, and move on from there. But, how does one do this? There are quite a few tools and websites that can help you. However, most of them require some form of payment.
On the other hand, why not opt for a free tool? SERPs Keyword Research Database is a great option. It lets you look for high-value keywords, and filter out the results in order to have a list of relevant keywords.
How do you get keywords with this tool?
How it works is, you begin with a broad topic query with just a couple of words. You will get results that give you keywords, as well as their estimated monthly searches volume, and the estimated CPC. There is also the “value” score, which is the volume, multiplied by the CPC, and what the keywords are ordered by default.
You can also filter the keywords, and find different subsets. What is important to you is to have a list of keywords that have plenty of monthly searches and are relevant to your website. The tool lets you build a list of those, that you can use for optimizing later on.
But, how do you use them?
So, now that you’ve got a list of keywords, what do you do? You start optimizing your website for them. If you do this well, when someone is searching for those keywords, your website should be one of the first results. The keywords that have the most volume are commonly used in important parts. What important parts, you may ask?
- Page titles and URLs
- H1 and H2 subheadings, and even H3 for further optimization
- The images’ titles, as well as the Alt attributes
- The meta description for the page
- Throughout the content
Note that you don’t have to push things here. You do want everything to look natural. Even though it’s an algorithm that goes through your website and decides how good the SEO is, the people that end up on your website are real people. They’re your business’s target audience, not the algorithm.
A big part of SEO for chiropractors is having a lot of content on the homepage
The homepage is usually where your potential patients will land. And, it’s the most important page for the SEO algorithms. You will need a lot of content for it. And, you’ll need it to be fresh. Let’s take a look at the why. We’ll also take a look at the type of content you’ll need.
When talking about SEO, Content is Key
First of all, you do need to know that content is extremely important for SEO. Anyone who tries to implement an optimization strategy without having a good content strategy, won’t get very far. Writing SEO content means that your content will be optimized for those exact same keywords you found with the SERPs tool.
Sure, ranking web pages according to the value has come a long way, but keywords and content still matter a lot. Your ranking will depend on whether you’ve used the keyword in the title, or not, it’s that important.
Social validation is very important too
Next, you will need social validation. Sure, a lot of websites may be ranking well due to the social validation even with inferior quality content. However, this is only done by a lot of money, and brute force. If you’re a small to medium-sized business, one of the key chiropractic SEO things that will get you social validation, is quality content.
When that content is fresh, when it gives real value, people will engage with your website. When those people share your links on their social media, the search engines will use this validation to rank the links that are shared.
Last but not least, the obvious. If you don’t have content on the homepage, what will that homepage rank for? In the Images section, the search engines will rank an image. That applies for video in the Video section. In the regular searches, it’s content that should be ranking, and you do need plenty of it.
The last big chiropractic SEO tip: Get more Google Reviews
Reviews are the obvious way of telling people that your business is good. Google has also recognized this need, and they have their own reviews feature. This allows a user to write a review directly on the business’s listing on Google, or Google Maps. These reviews are favored by the search engine, and therefore, getting more of them is the key to having a good presence on Google.
An annual survey by Moz, which is one of the best SEO software companies, attributed around 10% of the traffic’s value to reviews. The Google reviews have become increasingly relevant when people are searching through their smartphones or tablets, as well as the local searches with IP address recognition.
An example to make things simpler
Let’s take a look at an example. Let’s say you want to have a pizza in New York, somewhere in Manhattan. Doing a Google search will give you a whole list of places you can go to. However, it also gives you the user ratings for the places. And, it gives you the number of reviews. Clicking on any of the place pins, you’ll also see short summaries of some of the latest reviews, right along the essential information. And, if you aren’t familiar with the area, this is all you need to decide where you’ll be getting your lunch today.
This is even more important for a chiropractor – who wants to go to a place that isn’t known for good when we’re discussing one’s health? But, how do you get more of them? First of all, you’ll need to verify your business on Google’s My Business page. This might take a while, as you’ll need to receive a confirmation PIN via a postcard. Or, you could opt for phone verification.
Now that you’re verified, let’s go after those reviews
The first thing here is to respond to your reviews. When you’re responding, you’re doing two things. First, you’re driving engagement. Second, you’re creating that fresh content a search engine loves. You’re also showing that feedback is valuable. This way, you’re closing the feedback loop, and encouraging more people to share their experience through a review.
Next, we turn to the famous “All you need to do is ask”. But, instead of going for bulk solicitation, be more subtle. This gets you better results. Be personal, and personable, when you’re asking your customers to write a review. Make sure they know how easy using the Google platform is, this will help them write a review for you.
And, finally, make sure you have smart and informative responses. When you’re giving your customer a customer-focused, rich response, this speaks volumes to any potential customers. You’ll get plenty of response opportunities – make them count. The responses should also be drafted with strategic keywords. This is an opportunity you really can’t miss out on.
Wrapping things up
All things considered, yes, affordable SEO for chiropractors is extremely important if you want to have a good online presence. There are quite a few things that you can do, but the aforementioned are all great places to start, especially the last tip. Google Reviews are increasingly important nowadays. So, if you want to rank your website, and consequently, your business better, don’t wait up – get to work!