Chiropractor Fort CollinsWant to rank on the 1st page for Chiropractor Fort Collins?
Are you struggling to get more leads for your Fort Collins Chiropractic business? At Lucror SEO, we specialize in Chiropractic SEO services. Let’s analyze the top competitors for the keyword.
- Chiropractor Fort Collins / 480 Searches per Month
- Fort Collins Chiropractor / 260 Searches per Month
- Chiropractor in Fort Collins / 40 Searches per Month
- Chiropractor Fort Collins CO / 40 Searches per Month
Total / 820 Searches per Month
In this proposal, we will be analyzing Impact Chiropractic and you will learn why they are dominating the search engines for the keywords YOU should be ranking for. There are many factors to consider which include the following;
- Site Speed
- Keyword Density
- Title & Meta Tags
At a quick glance, the website is easy to read and they have strategically placed call to actions on their website. They also have a contact form which is fairly simple to use and they place it right at the top! Believe it or not, many customers prefer to email rather than converse on the phone before making a decision. This strategy definitely increases their conversions as well as their sales.
Site speed is very important when it comes to SEO and this is Impact’s downfall. If you run their website through GTMetrix, you can see that there score is only 70%; which is decent. The slower your website, the higher the bounce rate. When Google sees that you are not retaining your traffic, they will drop your rankings.
- Referring Domains
- Anchor Text
- Quality of Backlinks
- Link Diversity
If you take a look at Impact’s backlink profile they have a total of 29 referring domains. This means they have 29 other independent websites linking to their website. Why is this important? SEO is a popularity contest and the more links you have, the higher you rank on the search engines. BUT, if you are getting votes from a spammy website, it can affect you negatively. You can view the backlink profile here.
As you can see, Impact has backlinks coming from fcgov.com, icpa4kids.org, and fortcollinslll.org. These are VERY powerful backlinks and they are part of the reason why Impact Chiropractic can rank so high. If you can get these websites to backlink your chiropractic website, I can assure you that you will see an increase in your Google positions.
#1 SEO For Fort Collins Chiropractors
Now, to the good stuff. So exactly how much money are you losing out on by not being a top result in Google? Check out this statistic below.
According to Moz.com, the average CTR rate for the #1 position is over 30%. If you are ranking #3, it is 10%. In some cases, it’s usually more. For some of my clients that are on #2 or #3 receive on average 20% of clicks! What does all this mean? Here’s a little math for you. Take the total number of searches, multiply it by the average CTR, multiple that number by the average visitor action rate (phone call or email) and then multiply that number by your average closing rate.
840 (total searches per month) x 20% (Average Click through rate) = 168 Potential Customers landing on your website
168 x 30% (Average Visitor Action Rate for a Local Business) = 50 New Potential Customers
50 x 30% (Is your gatekeeper a closer? If so, raise this percentage) = 15 Paying Customers
15 x $500 (Average Customer Lifetime Value) = $7,500 Monthly and $90,000 Annually!
Month 1 – Month 3: $750/Month
Month 4 – Month 6: $500/Month
Month 7+ : $300/Month
Your monthly billing starts after I’ve shown an increase in ranks!
A Results First SEO Process
Step 1. Develop Baseline Report
The first step is to develop a baseline report in which we track your rankings for 3 days. For example, if your best ranking for those 3 days is #15, that means that I have to push your website to #14 and above. The moment I do that is when I start the monthly retainer.
Step 2. Optimize Your Website for SEO
Did you know that including more content or optimizing images can drastically increase your rankings? Once the monthly retainer starts, we will do an in-depth analysis of your website and make any according changes to prime your website for SEO. If you want, we can even revamp your website for FREE!
Step 3. Build Backlinks to your Website
This is where the magic happens. We will take a look at your competitor’s backlink profile and try to acquire backlinks from their referring domains (if possible). But we do not stop there! We will find other backlink opportunities so you can dominate the search engines. Our standard SEO strategy includes but are not limited to;
- Creating Infographics
- Creating Video Content
- Guest Post Outreach
- Social Media Profile Creation
- Local Citation Building
Step 4. Maintenance and Analysis
At Lucror SEO, we never stop working for you. There is always room for improvement and we find those improvements by analyzing your traffic’s behavior. Receiving a lot of traffic but not enough leads? We’ll figure it out. Is there a competitor using negative SEO against you? We will handle it.
Step 5. Understanding the meaning of Lucror
A lot of my clients ask me how I came up with the name of my company. According to the latin dictionary, it means to gain, profit, or win. At the end of the day, we want you to make money. Our flexible SEO pricing structure allows you to have a positive ROI. The 1st 3 months of an SEO campaign is always the most aggressive, which is why we charge higher in the beginning. But after being with us for 6 months, your monthly retainer drops to $300/month. Even if you make $5,000/month from our campaign, that is about a 1,500% ROI!