Ultimate SEO Guide for Madison, WI ChiropractorsWant to rank within the top 3 for Chiropractor WI?
Are you struggling to get more leads for your Madison, WI Chiropractic business? At Lucror SEO, we specialize in Chiropractic SEO services. Let’s analyze the top competitors for the keyword.
As you can see, LSMChiro is dominating the top of Google for this lucrative keyword.
- Chiropractor Madison WI / 390 Searches per Month
- Madison WI Chiropractors / 70 Searches per Month
- Chiropractors Madison WI / 50 Searches per Month
Total / 510 Searches per Month
In this proposal, we will be analyzing LSM Chiropractic and you will learn why they are dominating the search engines for the keywords YOU should be ranking for. At a quick glance, the website is easy to read and they have strategically placed call to actions on their website. With a “Book an Appointment” section placed on the home page, I’m sure they are getting a good amount of leads from the organic traffic. More leads = more sales!
- Site Speed
- Not enough content
Based on this report, their site speed is graded an E which is not good. Why is site speed important? When a customer visits your website, the last thing you want them to do is exit the site or press the back button right away. This will increase the bounce rate. A high bounce rate shows Google that you are not retaining the attention of your clients therefore you are not fulfilling the search query. Eventually, rankings will drop because of this.
In the SEO realm, content is king. Content is important because it allows Google to determine what you’re website is about and it provides visitors valuable information about your business. If you were talk to a REAL SEO expert, they would recommend at least 1,000 words of content for any page you want to rank for.
- Referring Domains
- Link Quality
What are referring domains? Referring domains are other independent websites linking back to your website. SEO is a popularity contest. Why do other websites link back to you? Because you have good, lengthy, and informational content. According to this SERPStat report, LSM Chiro has 131 referring domains. Feel free to input your domain for comparison purposes. Here is a list of their top backlinks that you can have your site placed;
If my website was in the top 3 spots, how much more sales can I make?
Now, to the good stuff. So exactly how much money are you losing out on by not being a top result in Google? Check out this statistic below.
According to Moz.com, the average CTR rate for the #1 position is over 30%. If you are ranking #3, it is 10%. In some cases, it’s usually more. For some of my clients that are on #2 or #3 receive on average 20% of clicks! What does all this mean? Here’s a little math for you. Take the total number of searches, multiply it by the average CTR, multiple that number by the average visitor action rate (phone call or email) and then multiply that number by your average closing rate. Remember how there were 510 potential customers?
510 (total searches per month) x 20% (Average Click through rate) = 102 Potential Customers landing on your website
102 x 30% (Average Visitor Action Rate for a Local Business) = 30 New Potential Customers
30 x 30% (Is your gatekeeper a closer? If so, raise this percentage) = 9 Paying Customers
9 x $500 (Average Customer Lifetime Value) = $4,500 Monthly or $54,000 Annually!
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
The Madison, WI Chiropractor SEO Strategy
Step 1. Optimize Your Website for SEO
First things first, is your website loading fast enough? The ideal website should load under 2 seconds. You can run a speed test here; https://gtmetrix.com/. Second, are you lacking content? If you only have 300 words, increase that to 500. If 500, increase it to 700 and so on.
Step 3. Build Backlinks to your Website
This is where the magic happens. One of my favorite strategies is guest posting on other blogs. If you Google Chiropractic + “Guest Post”, you will see many sites that accept guest posts for your niche. All you have to do is come up with a catchy title and informative content, then you’re golden. Imagine if you were able to have your article posted on 3 different high quality blogs a month, you will get to the #1 spot within a year. Here are some other ways of getting backlinks;
- Creating Infographics
- Creating Video Content
- Social Media Profile Creation
- Local Citation Building
Step 3. Maintenance and Analysis
You should never stop looking for other traffic opportunities. SEO is just one piece of the puzzle. I know many of my clients that do well with Facebook ads, Adwords, etc. BUT. SEO does provide the highest ROI. I hope you found this article helpful to your chiropractic business. Please send me an email if you have any questions or recommendations.
If you are looking for an honest and professional SEO expert to work with to help bring you more leads to your Chiropractic business in Madison, WI – please give me a call. Want to speak after hours? No problem.
Estimated Monthly Retainer
- 6 Month Contract
- Monthly Retainer can be negotiated after 6 months