Roofing is a competitive industry. If you want more roofing leads, then you need a solid SEO strategy. A solid SEO strategy is crucial for running a successful business online.
Roofers are finding it harder and harder to advertise their services on Google and other search engines without paying for advertisements. Unless you have a good SEO team behind you!
Read on to learn more about what you need to know about SEO when operating as a roofing company.
Search engine optimization makes it easier for customers to find your roofing company. It’s important for roofing companies to use SEO because it increases visibility — and more visibility equals more potential roofing customers.
There are thousands of articles on how to do SEO, but few articles specifically about roofing as a category. That’s why it’s so important to know what you can do in order to optimize your company’s website and increase traffic through search engines.
I will be using two different roofing contractors as examples. We’ll call them Roofing Yay and Roofing Nay. Roofing Yay ranks on the 1st page for roofing contractors while Roofing Nay does not.
The list goes on, and you’re probably wondering – what’s the point of all this? On-page SEO serves two main purposes. And that is to please search engines and users (your potential customers).Having a strong foundation makes it easier for Google to crawl your website, which allows for better indexing, and therefore leads to better rankings. But this is not the magic bullet, we’re just getting started! Remember Roofing Yay & Roofing Nay? Here’s how Google grades their on-page & technical SEO.
Competitors rank high for a reason. Chances are their websites are better optimized, have more authoritative content, and have a strong and spam-free backlink portfolio. We’ll get to backlinks later but for now, let’s focus on content and how content gap analysis can help you rank higher.
The typical roofing website will have a homepage, about, contact, gallery and inner pages that consist of siding, gutters, and other secondary services. Rarely do they have blogs, because why would you want a blog, right?
I get it, blogs are hard to maintain and writing just isn’t your thing. BUT, Google loves blogs, especially ones that push out authoritative and quality content on a consistent basis. Let me give you a real time example of why blogs are important by using Roofing Yay and Roofing Nay. Here’s the results of a content gap analysis between the two;
Now Roofing Yay is ranking #1 for the question based keyword; What are gutters for?
You’re probably asking yourself; how does this question-based keyword and ranking help with my overall local SEO strategy? Well, the more pages and blog posts you have ranked that are actually getting traffic help improve other keywords you want to target.
You can utilize internal linking to pass juice to your homepage or other service pages. I can guarantee you this is one of the reasons why Roofing Yay is dominating their local search rankings.