JDM Engine Depot1st Page for JDM Engines
Being stuck on the 2nd page for their target keywords for so long, the owner of JDM Engine Depot reached out to me for some SEO help. Their initial website had hundreds of product pages with little to no content which is a Google penalty waiting to happen.
Another issue was their lack of familiarity with the Magento backend. As a business that was already receiving a decent stream of traffic to their website, it was vital that they had a much more user-friendly platform to work with for both managers and employees.
The first priority was to switch from Magento to WordPress, which is a much easier CMS platform to manage e-commerce orders. In regards to to the thin product pages, we decided to noindex to avoid a Google penalty.
For the website design, the homepage was designed for both the car enthusiast and average customer looking for a replacement engine. In order to reduce the bounce rate of potential customers, we made sure that the customer was able to checkout within a few clicks.
Now, JDM Engine Depot is able to sell high ticket items to their customers fluidly. With automatic shipping rates integrated, a customer can purchase an engine without speaking to customer sales representative. Traffic has more than doubled since ranking on the 1st page for their target keywords.